UK Chancellor Rachel Reeves’ Approval Ratings Plummet

Our poll reveals a steep challenge for UK Chancellor Rachel Reeves, whose approval ratings have plummeted to just 26%, with 44% of respondents disapproving of her performance. These figures not only highlight widespread public dissatisfaction but also place Reeves’ numbers in stark contrast to those of her predecessors during their initial six months in office. The data raises questions about the effectiveness of her economic policies, her communication strategy, and her ability to steer Labour’s economic agenda through turbulent times.

A Worrying Approval Gap

Reeves’ current approval rating of 26% is particularly alarming when compared to historical polling data for other chancellors early in their tenure. For example, George Osborne, Chancellor under the Conservative-led coalition in 2010, saw an initial approval rating of 37% within his first six months despite introducing a controversial austerity program. Similarly, Gordon Brown, who served as Chancellor under Tony Blair, enjoyed a significantly higher approval rating of 49% early in his tenure, buoyed by a robust economy and his reputation for economic prudence.

In Reeves’ case, the 44% disapproval rating indicates a broader dissatisfaction with her policies and performance, eclipsing even Osborne’s numbers during the early stages of austerity, a time of considerable public backlash. The comparison highlights the scale of the challenge Reeves faces, with economic difficulties and communication missteps fuelling public discontent.

Pensioner Backlash: The Winter Fuel Allowance Controversy

One of the most glaring weaknesses in Reeves’ polling lies in her approval rating among voters aged 65 and older. At a dismal 13%, her popularity with this critical demographic is far lower than any of her recent predecessors. This stark figure is likely tied to her handling of the winter fuel allowance, a program deeply valued by pensioners. Recent changes to the allowance, including reductions in funding, have sparked widespread criticism. Pensioners, already facing rising energy costs amid a cost-of-living crisis, have been vocal about their frustration with what they perceive as Reeves’ failure to protect their interests.

By contrast, Gordon Brown, even during contentious periods, maintained solid support among older voters due to policies perceived as safeguarding their welfare. The stark disparity underscores the political risks Reeves faces if she cannot address the concerns of this influential voter base.

Trouble Within Labour’s Own Ranks

Perhaps even more troubling for Reeves is the dissatisfaction among Labour’s own supporters. In our recent poll, 24% of voters who backed Labour in the December general election now disapprove of Reeves’ performance as Chancellor. This internal dissent suggests a significant disconnect between her policies and the expectations of the party’s voter base. Labour’s economic messaging has traditionally emphasised fairness and support for vulnerable communities, but Reeves’ critics argue that recent decisions have strayed from these values.

By comparison, Alistair Darling, who served as Chancellor during the global financial crisis of 2008, maintained stronger support among Labour voters despite facing monumental economic challenges. Darling’s transparent communication about the rationale behind his policies helped retain the confidence of the party faithful.

Download the data tables for this poll.